Collection: Purito

Purito's motto is "Back to the roots". The philosophy of the brand, whose name is made up of the English word Purify and the Chinese character To (土 means ground), is based on the following four attributes:

Safe | PURITO products are 100% EWG Green Level certified. By avoiding harmful substances and being absolutely transparent about their formulations, PURITO offers "safe & honest" skin care!

Of course | Nature provides us with everything we need to live. Instead of harmful chemicals, PURITO only uses natural ingredients.

love of animals | PURITO is firmly against the exploitation of innocent animals in the manufacture and testing of cosmetics. The brand is 100% cruelty-free and donates a portion of its profits to the Best Friend Animal Society.

Environmentally friendly | PURITO uses recycled paper, reduces unnecessary packaging material and donates part of the profits to KFEM (Korean Federation For Environmental Movement).