Fast shipping directly from Germany, with shipment tracking
All ingredients are EWG-tested and cruelty-free
Handpicked selection of high-quality skin care products
Original products from South Korea, registered according to EU regulations
Create your daily care routine!
We bring the most innovative skincare products to your home. Our philosophy is: We don't want to make you more beautiful, because that's what you already are! We want you to feel good in your skin, take care of it and learn to love it. Then our mission is accomplished.
Discover nowSun protection is important!
Protect yourself sufficiently from the sun every day. So that you can also enjoy it in a relaxed manner, the K-Beauty sunscreens are there for you.
Discover sunscreensDiscover our routine bundles put together for you
If you don't have time to look thoroughly for products or just want to get inspired, the Routine Bundles are just right for you.
Discover bundlesWhy we stand for change
The beauty industry has brought many innovative skin care products onto the market, but unfortunately with them a lot of self-doubt. You have to buy and use this and that to be beautiful. Your skin has to look flawless to be beautiful. Many natural skin changes were declared to be problems. This crept into the minds of consumers and acceptance and love for their own skin continued to decline. This is now set to change more and more! Consumers are fighting to regain their self-confidence and skin confidence.
The choice of words shapes our subconscious
Since the beginning of time, aging has actually been something special. Those who grew old could count themselves lucky. They were considered wise and blessed. Today, things are a little different. People have the impression that aging is something bad, something that requires an antidote. We don't see it that way! That's why you won't find any anti-aging products here, just happy aging care! This care helps to nourish your skin richly and make it look elastic and healthy, while allowing it to age gracefully with the years!
Lu Dynasty Cosmetics
We are convinced that the holistic care concept of the Korean skin care routine will provide long-term care for your skin. We want to accompany you with our products and our philosophy into old age, so that you can look after and care for your skin while it ages gracefully. We rely on the right care that should always ensure that you feel comfortable in your skin while you spend more and more time with it and can offer it exactly what it needs. This is our heart's desire!