Collection: Beauty of Joseon

The Beauty of Joseon brand focuses on the story of "Beauty that never changes". The women of the Korean Joseon dynasty already put their skincare emphasis on clear, pure skin instead of flashy and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important of all. Since over 70% of people have sensitive skin, it is important to BEAUTY OF JOSEON to transform their clients' skin for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure deep down.